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Orangina Ad Treats Animals Like Objectified Women

I was looking through the list of the UK's most complained about ads, when I came across a doozie. In an Orangina ad that upset those sensitive to sexism, creatures with female features dance provocatively in the forest.

A flamingo gets down on the stripper poll, and a deer gets dowsed in Orangina. Zebras ride massive bottles that shoot juice all over a bikini-clad bunny, and an octopus's breasts turn into juicy oranges. (All the animals are wearing bikinis, by the way.) The female animals are definitely oversexualized, but do you find it offensive?

bunnyOhare bunnyOhare 8 years
I laughed too.
staple-salad staple-salad 8 years
I'm offended that people find it offended. What's wrong with saying women can be sexy? It's not objectifying women, it's just showing one aspect of what it means to be a woman. I know a lot of women who are strippers, and aside from a handful of awkward customers, most of them have said they really enjoy their job. Does nobody notice the bear is wearing a man-thong and being a stereotypical male as well? Where are the offended men?
MegN MegN 8 years
... I laughed...
triplechocolate triplechocolate 8 years
yeah, that's offensive. so much female objectification and the guy bears just soaking it in, literally being served by hypersexualized "women" -- but the whole ad is just so stupid that it's not even worth paying attention to, imho
Smacks83 Smacks83 8 years
Who know an orange flavored drink was so sexy...and kinda slutty,lol. So in the next commercial, can the bear strip down and dance?
Amanda-La Amanda-La 8 years
Not offended just weirded out.
Pistil Pistil 8 years
I'm not offended as in "let's start a riot", but it is objectifying, and damn, sex can sell anything. It's just so common, who cares? Right?
Gdeeaz Gdeeaz 8 years
i am not offended by it, i found it funny
honeycreepshow honeycreepshow 8 years
people who are offended by things like this need to check themselves
techkim techkim 8 years
really like the octopus squeezing her oranges, not... Its way over sexed would never fly here. Offended nah just weird.
sidra5397 sidra5397 8 years
It's odd... but not new. For example, Loony Tunes and Warner Brothers cartoons like Animaniacs have featured female animals with the apprearance of human figures (that both look and act in pretty sexualized ways)... I grew up watching these cartoons... I never found them offensive but I may have rolled my eyes and I do remember that those were never among my favourite female cartoon characters.
leslievanhouten leslievanhouten 8 years
This ad reminds me of a Duff Beer commercial on the Simpsons; Duffman sees a couple of feminists wearing suits, sprays Duff Beer on them from a fire hose, and they turn into giggling girls in bikinis. Yeah, it's like this.
tglynn tglynn 8 years
It's a dumb ad but it doesn't offend me. What bothers me however, is that on the website, the commercial where the two men kiss received more complaints than the one where the child pretends to smoke.
cotedazur cotedazur 8 years
haha.. this ad plays before every movie in French movie theatres. I've never really understood it, but it's so far-fetched that it sometimes makes me laugh. I definitely don't feel objectified, however.
bransugar79 bransugar79 8 years
I'm not sure offended is the right word. I mean I don't feel objectified any more than I do knowing that some women choose to strip and slide around on poles all day wiating for men to stuff cash into their g strings. I am not that person and so it doesn't apply to me. I really think it's unfortunate that we live in a world where advertisers think they have to show EVERYTHING as a sexually charged vulgar environment to get people to buy their products. I certainly wouldn't want my kids (if I had them) to be exposed to all of that stuff. I think it's sad that innocence and modesty take a back seat to making a quick buck now. Overall I think it just speaks to a deterioration of values in society as a whole. it's pretty sad.
urban-chic-101 urban-chic-101 8 years
A deer has breasts now? Just weird and disturbing....
aimeeb aimeeb 8 years
So weird.
Molly Molly 8 years
That ad creeps me out in every way.
nancita nancita 8 years
I'm somewhat offended, but more than that it's just disturbing and weird.
fcseamstress fcseamstress 8 years
Ads like this are why I am incredibly grateful that I no longer watch television programming. And yes, it is offensive. A deer with jiggly breasts? I would not want my daughter (or son for that matter) to see this commercial while watching cartoons or something... Yes, it could just be construed as stupid, but the sexualization of orange juice is what turns it offensive.
elizabethsosewn elizabethsosewn 8 years
offended is a little bit of what this makes me feel. but only a little bit. mostly i'm offended by the fact that the female characters are all doing strip teases as we need a reminder that in our culture women are but mere entertainment. toys to be played with.
CaterpillarGirl CaterpillarGirl 8 years
not offended, is it stupid? yes.
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