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PETA Proposes Border Billboard Advertising Vegan Diet

PETA Warning to Border Crossers: US Burgers Will Kill You

Like the Minutemen, another controversial group who has erected signs at the border between the US and Mexico, PETA has a billboard all cooked up and aimed at the migrating population heading across the border. The PETA placard has a stronger message than "we keep this road clean" — the animal rights superadvocates want immigrants to cross over, and cross meat off their shopping list.

PETA is asking the government to let them rent space on the border fence proclaiming to the new arrivals: "If the Border Patrol Doesn't Get You, the Chicken and Burgers Will — Go Vegan."

Now I'm as vegan as the next. . . vegan, but the PETA campaigns can be let's say, less than subtle. To see what they're planning for this campiagn,


The proposed billboard (which is presented to the Border Patrol today) will show a picture of a fit Mexican eating local food, and a picture of an obese immigrant gorging on meaty American fast food. A PETA spokesperson says, "we think that Mexicans and other immigrants should be warned if they cross into the US they are putting their health at risk by leaving behind a healthier, staple diet of corn tortillas, beans, rice, fruits, and vegetables."

The government is expected to block the billboards because they will hamper visibility through the fence, compromising safety. One resident on the border whose ranch will be bisected by the new fence says the government should take the money — and adds that the message "might even be frightening enough to deter people from crossing into the US."

Between PETA advertising for immigrant health, and LA banning new fast-food restaurants for a year, is this all part of a big effort for a greater good — or are we focusing resources in the wrong place?


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