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PETA Proposes Border Billboard Advertising Vegan Diet

PETA Warning to Border Crossers: US Burgers Will Kill You

Like the Minutemen, another controversial group who has erected signs at the border between the US and Mexico, PETA has a billboard all cooked up and aimed at the migrating population heading across the border. The PETA placard has a stronger message than "we keep this road clean" — the animal rights superadvocates want immigrants to cross over, and cross meat off their shopping list.

PETA is asking the government to let them rent space on the border fence proclaiming to the new arrivals: "If the Border Patrol Doesn't Get You, the Chicken and Burgers Will — Go Vegan."

Now I'm as vegan as the next. . . vegan, but the PETA campaigns can be let's say, less than subtle. To see what they're planning for this campiagn,


The proposed billboard (which is presented to the Border Patrol today) will show a picture of a fit Mexican eating local food, and a picture of an obese immigrant gorging on meaty American fast food. A PETA spokesperson says, "we think that Mexicans and other immigrants should be warned if they cross into the US they are putting their health at risk by leaving behind a healthier, staple diet of corn tortillas, beans, rice, fruits, and vegetables."

The government is expected to block the billboards because they will hamper visibility through the fence, compromising safety. One resident on the border whose ranch will be bisected by the new fence says the government should take the money — and adds that the message "might even be frightening enough to deter people from crossing into the US."

Between PETA advertising for immigrant health, and LA banning new fast-food restaurants for a year, is this all part of a big effort for a greater good — or are we focusing resources in the wrong place?


Join The Conversation
popgoestheworld popgoestheworld 8 years
PETA is ALL about shock tactics. And they get exactly what they want from it. This is a perfect case in point. I mean look, we're sitting here on this blog talking about them. What other national non-profits get this kind of attention? Of course, that technique has its downsides which include loss of credibility, no one taking you seriously, people thinking you're a bunch of crazies... I agree w/ the others that it just doesn't make any sense either.
UnDave35 UnDave35 8 years
First, American men have beer guts because they do not exercise as much as they should (myself included, although I do not have a beer gut). Second IMO PETA uses shock tactics of increasingly lurid or disgusting because they feel they can, and don't have any real argument to use.
snowysakurasky snowysakurasky 8 years
they might be annoying but they are trying to HELP, & not only the animals, but also the American people who consume animal products way more than necessary without even thinking about it, and get fat and unhealthy. (look how many north american men have 'beer' guts, even when european and asian men seem to drink way more alcohol)i think they use shock tactics because people are so brainwashed that meat and dairy are necessary, and addicted to them, that there is no other way to get through to them. the two picture idea sounds effective, i just feel sorry for the person in the fat photo.
californiagirlx7 californiagirlx7 8 years
Hmm that's just a tad overexaggerated. Ugh PETA is so annoying. You can put your time and money to better use.
UnDave35 UnDave35 8 years
I've decided I'm going to become a meatatarian. It's all about saving the planet, and I know it's a commitment, but I'm there. It's all about the beef. ;)
Sun_Sun Sun_Sun 8 years
peta is crazy. if anything, if i was considering becoming a vegetarian or vegan, i would change my mind just to piss them off.
amybdk amybdk 8 years
Michelin: exactly! "On second thought, maybe I like this idea."
Jillness Jillness 8 years
"Not to mention the lard which is as staple in cooking as butter is here." I thought about this too! And I agree that PETA is too extreme.
Jillness Jillness 8 years
I am still caught up on this... They are considering putting billboards on the border fence? Selling space on the border fence? That just strikes me as wrong.
True-Song True-Song 8 years
Oh, PETA. If nothing else, they do get our attention. Also, "Now I'm as vegan as the next. . . vegan" cracked me up.
bluesarahlou bluesarahlou 8 years
It doesn't exactly make sense. PETA wants the immigrants to become vegan, but only if they cross the border? I don't understand the logic. Especially when Mexican people EAT MEAT as part of their diet. On another note...I had mexican food for lunch today. Was SO good! :)
UnDave35 UnDave35 8 years
PETA - What a waste of human matter. The only thing good about PETA is that we can keep a good eye on a large group of crazies.
Michelann Michelann 8 years
On second thought, maybe I like this idea. That's a few less dollars for PETA to give to arsonists and members of terrorist groups like ALF and ELF. A few less pamphlets to hand out to school children telling them not to drink milk. It's a little less money going to the causes of eliminating 'companion animals' (aka pets and guide dogs), and animal research (even if it lead to a cure for aids).
yesteryear yesteryear 8 years
well, they do have a point. but when you're trying to cross a border to get a job i doubt the threat of obesity or heart disease 20 years down the road is really going to make you think twice. to me this is a waste of PETAs resources.
Brendelwoman Brendelwoman 8 years
Good points, Hypno. lol
organicsugr organicsugr 8 years
I'm with PETA on a lot of their issues. For instance, I agree that all pit bulls should be euthanized, because I care about animals.
hypnoticmix hypnoticmix 8 years
*I think one (getting) is enough
hypnoticmix hypnoticmix 8 years
Ha! Nevermind American fast food. Good luck getting getting my fellow Mexicanos to give up carnitas, carne asada, lengua, cesos, al pastor, tripe and good old fashioned pollo. Not to mention the lard which is as staple in cooking as butter is here. They certainly have their work cut out for them. Now I think I'll go have a nice fat burrito de carnitas con todo, buenos tardes!
pinky23 pinky23 8 years
this seems a bit extreme. i don't like the condescending tone of "if the border control doesn't get you..."
javsmav javsmav 8 years
ahaha. I don't agree with PETA on everything, but that's actually funny.
Shopaholichunny Shopaholichunny 8 years
stephley stephley 8 years
To me this makes as much sense as a luxury spa advertising on the fence.
Michelann Michelann 8 years
Honestly, I consider PETA a terrorist organization and I'm against just about anything they do.
YayaOzoHead YayaOzoHead 8 years
As much as I hate to discuss immigration in a public forum (because I get easily pissed off with people's comments) I think this is pretty funny. I think PETA is just wako in general so this doesn't surprise me but at least I got a good laugh out of it. By the way, it pains me to know that the picture was taken on Figueroa near USC. Can you say "freshman 15!" ay!
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