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Is Plaid's Popularity a Rebellion Against the Aughties?

Is Plaid's Popularity a Rebellion Against the Aughties?

Walk down the street, and you can see the plaid trend has reached critical mass. One might even scoff at the use of the word "trend" for a fabric with such a formidable history. Dr. Jonathan Faiers, being that one, is a cultural professor and author of a whole book on plaid, Tartan: Textiles that Changed the World. He says plaid transcends trends.

It's been worn by both the establishment (Scotland clans, aristocracy, and military forces) and by the anti-establishment (modern-day subcultures), and you can't say that about many fabrics. So what's the theory on plaid's current proliferation? After 9/11, New Yorkers' plaid was spotted through the streets of New York (maybe it was just Fall?), and now the troubled recession times have brought it back.

But, there's another theory. Plaid, along with beards, is a reaction against the metrosexual man of the aughties. Gone is the overgroomed, clean-shaven man, and here is the burly, plaid-wearing dude. I say as long as he doesn't become an urban new-age caveman, he can wear as much plaid as he pleases!

Source: Flickr User bunchofpants

Join The Conversation
HoneyBrown1976 HoneyBrown1976 7 years
Really? Whatever.
runningesq runningesq 7 years
Oh, plaid, I rocked you so hard in middle school (early 90s) when plaid = grunge and I rocked out to Nirvana.
postmodernsleaze postmodernsleaze 7 years
Plaid has become popular because hipsters are eating through society like annoying little termites.
RoaringSilence RoaringSilence 7 years
I think girls in plaid are hot!
janneth janneth 7 years
Funny that an entire decade could end, without a moniker.
Bettye-Wayne Bettye-Wayne 7 years
I don't know if that's the reason (aughties... let's not even discuss it...), but plaid does something for people that other patterns don't. I mean, EVERYONE wears plaid. How many wear polka-dots or paisley or tie-dye? Maybe because it's so orderly and mathematical, but familiar and unique. Like snowflakes, you know? SKG, hipsters, holy shit, they buy the ugliest, tightest pants and the goofiest galoshes and the dopiest grandma/little kid t-shirt and wear them all at the same time. The hipster movement is just not something I understand. I don't know what I understand less, the fashion or the music.
tlsgirl tlsgirl 7 years
I know, right Pistil? Most ridiculous decade name.
Gdeeaz Gdeeaz 7 years
i don't see many people wearing plaid and those i do see are mostly women.
Pistil Pistil 7 years
Please tell me "aughties" did not become an official term.
Ac2366 Ac2366 7 years
My bf has a beard and wears plaid shirts. He looks like a lumberjack and I love it. I'm definately more of a fan of the manly man type.
tlsgirl tlsgirl 7 years
Oh please. People will come up with a goofy theory for anything.
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