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Pop-Up Video for Rick Astley's "Never Gonna Give You Up"

A Rick Rollin' Pop-Up Video

This past April Fools' Day, anyone and everyone with an Internet connection got Rick Roll'd. Websites roll'd their readers. The Techno Viking roll'd his Rocky Horror Techno Show. Even the muppets got in on the fun. If we're all going to use the vid as a weapon of mass annoyance then we should at least know a thing or two about it — such as the director's two-hour deliberation over whether Rick's sleeves should be rolled up or not. In the end, they got roll'd.

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