California taught East Coast supporters of same-sex marriage a valuable lesson: the Mormon church is a force to be reckoned with. The organized and well-funded church did a good job mobilizing voters in favor of "traditional marriage" to successfully pass Prop. 8. Hoping to mobilize themselves for the battles in other states, one marriage equality group placed ads on newspaper websites warning that "The Mormons are coming! The Mormons are coming!"
The group has been told that its ads were insulting and denigrating to a set of people based on their religion. The founder of the group says he thinks Mormons are the nicest people and that his "single goal is to get them out of the same-sex marriage business and back to helping hurricane victims."
I would imagine that Mormons would get a lot of heat for running ads claiming that the "The gays are coming! The gays are coming!" Should people fighting for marriage rights be more respectful of their opponents, or do they have no obligation to be tolerant of those who want to infringe on their rights?