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Rhode Island Coalition Against Domestic Violence Ads

Adrageous: Domestic Violence Prevention Ads Take a Beating

"It's not OK to treat a woman like one," reads the clunker of a headline on the new ad campaign for the Rhode Island Coalition Against Domestic Violence.

Is an ad that invokes violence against women in its imagery an effective way to combat domestic violence? (Take this ad — please! — which shows a slab of raw meat on a hook in a bustier.) What do you think of public service announcements in general — do they reach their target audience?
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