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Sexist Goodyear Commercial from '70s


Ahh, 1970. It was a very Goodyear bad year for women and being taken seriously. This Goodyear ad for polyglas tires, which is set up like a horror film complete with a menacing soundtrack, claims that "when a woman's at the wheel, polyglas means more than mileage." Alert the press! Woman on the road! Hide your children! The earth may spin off its axis! (No wonder the '70s was a huge decade for the women's movement.)

Thanks, Feministing!

Join The Conversation
radarkitty radarkitty 9 years
It's just her. I am a WAY better driver than my husband! :rotfl:
miss-britt miss-britt 9 years
that music is priceless. It's bad enough her tires are goodyear, plus she's a dangerous to everyone because she's behind the wheel.
nancita nancita 9 years
Um, wow. 1971 wasn't that long ago.
Beauty Beauty 9 years
I'm DYING over here. The Psycho-esque music when she starts driving? Priceless.
kiwitwist kiwitwist 9 years
:rotfl: I love seeing this old stuff it is hilarious!
ladychaos ladychaos 9 years
Now I see where these guys nowadays always say women can't drive. They've been listening to the old man from the commercial.
Fitness Fitness 9 years
"Slide over baby and let me take the control, I mean the wheel."
Tech Tech 9 years
I love how they set it up like the woman's the villain--that eyebrow! That music!
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