Skip Nav
What Disney Princess Are You Based on Your Star Sign?
13 Little Things You Do That Are So Damn Sexy (According to Men)
An Art Museum Was the Perfect Wedding Venue to Exhibit This Couple's Love

Sexy News Anchors Distract Viewers

Hot Female News Anchors a Bust For News, but a Boom For Views

We've come to expect our news anchors to be shining beacons of stereotypical femininity. Whether blond, brunette, or a wild-card redhead, they are perky, poised, and pretty. I'd call beauty a job requirement, a hard truth about life in the limelight, but a new study found men are so distracted by beauty that they don't retain what's being reported.

The study used the same woman for two samples: in one, she wore a tight-fitting skirt suit (accenting her waist-to-hip ratio), a necklace, and kiss-me red lipstick, and in the other she wore an ill-fitting skirt suit, no lipstick, and no necklace. When she was dressed for "success," men overwhelmingly retained less information than when she was dressed down. Women retained slightly less when viewing the sexualized version, too; however, both genders retained nearly the same amount of info when viewing the de-sexualized version.

This would and should matter, but networks are not in the business of news comprehension; they're in the business of building audiences. While I'd still like someone to address why anchorman tend to be balding, bloated, middle-age men, I don't expect any changes soon. For now, I'll just listen to NPR.

Join The Conversation
searching-soul searching-soul 6 years
To Add: Some of these anchors are no more attractive then women I see walking down the streets of NYC or at the local pub. So I guess showing cleavage can give them an extra edge. Whatever works, I suppose.
searching-soul searching-soul 6 years
The woman in the picture looks fine but I have seen instances of what the other posters are talking about. I don't really have a prob with it. Just be honest about what you are trying to project. If they think it boosts ratings then so be it. Obviously that's part of the reason, if we are being honest.
IdeaOfOrder IdeaOfOrder 6 years
Why should we have to change the way we dress in order to get men to take us seriously? I might understand if she were in club wear, but she's not. She's dressed in what seems to be business casual clothing; something I'd certainly wear to work, although probably not in pink because that's never been my color of choice. If this weren't fox news, I don't think most of you would have a problem.
PontNeuf PontNeuf 6 years
Fox has never been about news, so it's not like it matters anyway. That said, I always found the female Fox anchors to be constantly scowling. Tits are great and all, but when their owners are making angry faces at you, it's kind of a turn off.
lickety-split lickety-split 6 years
This is funny. And I only have the news on, while I'm picking up. So I'm almost never watching the news, just listening. Usually they sound so dumb and the "news" topics are often silly. Guess I know why
searching-soul searching-soul 6 years
When I said distracting to everyone, I meant people of both genders. Of course, I cannot speak for everyone.
searching-soul searching-soul 6 years
It's interesting that all of the male anchors, attractive or not tend to have one uniform look, suit and tie. Many of the women tend to be dressed in outfits that put their sexuality on display. I mean if we're being real, it is a little sexist. I also think it's distracting to everyone, not just the men. You can still dress attractively and not necessarily have all of your assets on display. It's the news not a night club. I don't believe in censoring how the women dress, I just think they need to be more cognizant of what they are trying to project. Do they want people to focus on the issues or on how attractive they are?
stephley stephley 6 years
Well, if men are that simple minded and easily distracted, why do we care if they watch and retain the news or not? It’s not like t.v. is the only place they’re going to see attractive women and get distracted. But how do the male co-anchors and co-workers of these mind-boggling women manage to do their jobs?
searching-soul searching-soul 6 years
You sure are right. My boyfriend even asked where are all of these Milfs coming from on the news. It can be distracting. It seems like it's a pre-requisite to be somewhat mature but definitely attractive. Nothing wrong with being an attractive woman. It's just that when you are talking about Iraq, all attention should not be on your rack. I'm considered very attractive and I certainly like to be taken seriously when I'm on the job, not dressing like I'm heading to the Playboy Mansion or that Brothel in Nevada. Lol
Belle-de-Nuit Belle-de-Nuit 6 years
The other day I was watching Fox News (always hilarious) and I was blown away by the rack on one of the anchors. It was as if a producer had explicitly asked her to make her cleavage as eye-popping as possible. I felt like such a sexiest for being so distracted by jubblies, but these were incredible! And no, I have no memory of what the hell she was talking about.
totygoliguez totygoliguez 6 years
I just don't like the woman in the picture. She is highly obnoxious.
Jennifer Lopez World of Dance Outfits
Lottery Horror Stories
Central Perk in Singapore (Video)
Finding Out Baby's Gender
From Our Partners
Latest Love
All the Latest From Ryan Reynolds