With all the sexually-charged commercials out there, I thought dirty ad executives could shock me no more. Well a proposed German commercial for Sprite has managed to upset my sensibilities once again by combining oral sex, a desire for Sprite, and a climactic finish. The ad crosses the line from racy to pornographic.
Creating a controversial commercial that ended up banned in Germany does create buzz for the brand. (They got us to talk about Sprite.) But I'm just not sure that comparing Sprite to semen is working for the product here. What do they want us to think? Semen — the taste that refreshes! NOT.
Sprite isn't the first company to have women perform sex acts on a product. Remember Burger King's ad in Singapore that had a woman attempting oral sex on a BK Super Seven Incher? Do you think the trend of pornographic ads will continue with success, or do you predict a backlash?
To see the extremely NSFW ad,