Bombarded with images of scantily clad women on billboards, television, and magazines, it makes sense that some women who live in liberal societies like the US succumb to lingerie's lure.
You may be surprised to hear, though, that even women who reside in extremely modest countries in the Middle East have the hots for seductive and sexy undergarments.
In Syria, where women often wear veils and long robes, the demand for push-up bras, leather outfits, whips, and edible underwear is on the rise.
After her wedding, a Syrian woman traditionally brings a trunk full of underwear to her husband's home. Some shop owners say that the Internet has added fuel to their imaginations and in turn altered the tradition. Now, some Syrian women don't want just any old underwear — they want the latest in kinky lingerie.
What do you think it is about lingerie that makes some women desire it, even if it's often invisible to everyone else?