Tampax has decided to go with the flow of viral marketing by creating a new series of videos staring Zach, a 16-year-old who wakes up one morning to find out that his penis has been replaced with a vagina. Zach soon discovers the joys of baking and the fact that men are pigs — because everyone with a vagina loves to bake and hates men! Well, Zach does come face-to-face with something almost every woman deals with: a monthly period. Luckily, he finds a Tampax dispenser that saves him from high-school humiliation. In the midst of menstruation, Zach has the deep realization: "getting your period sucks."