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Tampons Descend on Unsuspecting Sunbathers

Did you know one in seven women avoid the beach during their period? PR firm Labresse does! That's why it dropped tampons in pink parachutes down on Dutch beaches. Too bad its audience stayed home because of the high tides that day.

Don't worry if you can't watch the video. Unless you speak Dutch, you won't understand a word. You really don't need to! Parachuted tampons descending on a beach like medicine to a remote village is universally weird.

Cinnabun Cinnabun 8 years
Haha cute.
cirrus1701 cirrus1701 8 years
Awesome campaign! Very creative! I don't avoid the beach while on my period. However, my self esteem took a bit of a hit while watching that video. Wow!
sontaikle sontaikle 8 years
I can understand why women would avoid pools and beaches during their periods, but they shouldn't! :) I hate tampons, but I refuse to let my monthly visitor ruin a fun day. So I'll usually just deal with it. I'm almost having too much fun to worry about it.
French-Kiss French-Kiss 8 years
Excellznt ! lol
MissSushi MissSushi 8 years
i cant help but feel that the little pink parachutes were soooo cute. I agree about the litter point though. I have the feeling i would have made a fool of myself walking around and gathering them up. A full armful and alot of laughter later..
leslievanhouten leslievanhouten 8 years
clever, but it seems like such a litterfest
Daisy-Doe Daisy-Doe 8 years
Haha that was funny to watch! Since I'm Dutch I could understand what they were saying.They made a good point of why they were doing it.
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