File this under badvertising: Toletta, a company that makes "the world's first premium brand of paper toilet seat covers," has just released an ad campaign that we'd like to flush away. It's a shame, too; the brand's earlier ads were amusing enough, but this set is in poor taste.
Toletta is calling this a "high fashion" photo shoot, but we don't find anything remotely stylish about seeing a bloody, beaten (and in one instance, unconscious or dead) woman lying on the ground. The idea that people would fight over toilet seat covers is silly in itself, but glamorizing violence against women? That's dirtier than anything we've ever found in a public restroom.