Much as feminists have reclaimed the word "b*tch," douchebags appear to be embracing their douchebaggery. Just check out Vegas.com, the self-proclaimed "official Vegas travel site." They're targeting a prime demographic — the douchebag — as if it were cool to be one. Nice try, guys, but "douchebag" will never be a compliment. Never.
(Thanks, Copy Ranter!)