Real men know how to work the remote control (to open a beer), use an iron (for a grilled cheese, duh), and make a meal (pour milk directly into the cereal box). But real men don't buy girls. That's the simple message behind Demi Moore and Ashton Kutcher's new anti-sex trafficking PSA campaign "Real Men Don't Buy Girls."
Trying to catch your attention with the viral style of Old Spice's Isaiah Mustafa, who actually stars in one of the ads, Demi and Ashton created a batch of PSAs featuring famous friends from Jamie Foxx to Justin Timberlake participating in clichéd "real men" activities. The spots make no reference to paying young girls for sex, until revealing the slogan at the end. The Facebook page for the campaign does mention some stats, like that the average age of entry into forced prostitution is 13 or that about 55 percent of girls living on the street in the US engage in commercial sex. When you visit the page, the videos adapt to you and Eva Longoria mentions you by name at the end.
Check out Bradly Cooper's real-man moment above, and tell me: do you think this is an effective way to call attention to underage sex trafficking?