Mad Men: The Carefree Girl in White

On last night's Mad Men, SDCP got a lesson in market research. Something — if you remember the "death vish" from the first season — Don Draper never favored. The woman who gives the presentation is touted for her impressive achievement: she's the brains behind the "indelible image of feminine hygiene products — the carefree girl in white."

The "carefree girl in white" has become a cliche in tampon and maxi pad advertising for new ads to riff off of, but it was not so long ago the ads were all dressed in white.