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Mad Men: The Carefree Girl in White
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On last night's Mad Men, SDCP got a lesson in market research. Something — if you remember the "death vish" from the first season — Don Draper never favored. The woman who gives the presentation is touted for her impressive achievement: she's the brains behind the "indelible image of feminine hygiene products — the carefree girl in white."

The "carefree girl in white" has become a cliche in tampon and maxi pad advertising for new ads to riff off of, but it was not so long ago the ads were all dressed in white.


A carefree girl multitasks. She can fence, think about riding her horse, and plan her wedding while having her period.
Fly a kite. Jump off a diving board. Golf. That's what she has to do today.
If life is what you make it, then your period is sheet music and sun.
Act like a 10 year old at camp by day and 25-year-old bridesmaid by late afternoon.
More of the day-to-night campaign. If all you do is swim by day and formal party by night.
This is my favorite! Not only is she swimming in white, but she's dreaming about all the other activities she can do.
Introducing white fitness wear . . . the indelible tampon-ad image of the latter half of the 20th century.
Let's make a dream sequence as literal as possible?
Good thing '60s hair was big!
At least we can assume Serena Williams won something? White is a common color on the tennis court, so this isn't the worst, but extra points deducted for being recent.
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