The SecureTray is described by its marketers as providing "a better checkpoint experience." Hmmm. Does that mean they somehow let you keep your shoes on? Or make it so you get to keep that $4 bottle of water you accidentally thought you could bring on the plane? Do they shorten the checkpoint experience? Why, no. They provide ADVERTISING in the tray where you have to unload all of your earthly possessions before you get on the plane. "Each month," these folks continue, "3 million travelers experience the benefits." Dream on, people! What's next, ads in bathroom stalls? Oh, wait. It's already happened.