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What Is HerWay.com

HerWay.com: The Sadie Hawkins Dance of Online Dating

The new dating site HerWay.com says it's the Sadie Hawkins of online dating. In other words, women choose whom they want to date. The site allows female members to browse profiles anonymously, while forbidding men from searching. Once a woman decides she likes a guy, her profile is revealed to the man.

The company hopes its strategy will provide women privacy, discretion, and safety. Theoretically this approach could make it easier for women to find suitable dates, rather than deal with a flood of flirty messages, winks, or whatever. Now let's just see if men sign up. By now there's nothing novel about women asking men out, but this approach doesn't even give a guy a chance to show the initial interest. Would you try it out?

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