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Where I'm Clicking Now: Carrotmob Dangles the Green Cash

Where I'm Clicking Now: Carrotmob Dangles the Green Cash

Carrotmob, a new environmental nonprofit, ditches the guilt sticks for the, you guessed it . . . carrots. Accepting that profit is a corporation's raison d’être, the founder wants to create irresistible economic incentives for environmental responsibility.

According to its website:

Companies will do what we want, not because of negative pressure, or morality, or a boycott, or a petition...there are enough sticks out there. We need a big juicy carrot. They will do what we say because they won't be able to resist the profits.

So, what are the logistics? Carrotmob plans to create a "mob" of consumers who will endorse certain environmentally friendly products, rewarding eco-friendly behavior with a beefy bottom line. To see how companies can win over the mob,


In order to receive the mob's endorsement, the companies will submit bids, demonstrating just how environmentally safe the product is. For example, whoever creates the soap with the least chemicals and pollution, will be rewarded with the mob's business, resulting in more profits. Does this seem plausible?

Meanwhile, politicians are discussing other profit motivated solutions, specifically green collar jobs. For example, those in underprivileged areas can be trained to install solar panels, eventually becoming managers, owners, or inventors. It's good for the community, economy, and environment. Although some are skeptical that they will meet their promises, both Democratic candidates have pledged $150 billion to create 5 million green-collar jobs that will work to clean up the environment, lower energy use, and help build subways.

Are carrots, a.k.a. cash money, the best way to prevent corporations from harming the planet?


Join The Conversation
raciccarone raciccarone 9 years
Auntie, right on! We live in a capitalist based country and that's the most effective way to protest.
hypnoticmix hypnoticmix 9 years
Yes harmonyfrance I had plenty of and 3hrs. sleep.
Auntie-Coosa Auntie-Coosa 9 years
Finally someone with entrepreneurial spirit AND a brain. Good for everyone, all the way around. True USofA Spirit!
harmonyfrance harmonyfrance 9 years
Did you enjoy yourself last night hypno? I sure did! :cocktail:
hypnoticmix hypnoticmix 9 years
By no means do I want to steal the thunder from a great idea but this isn’t geniuses is common sense. This is the way corporate America works it reacts to our want’s and desires and does what it can to provide it. If we tell them through our purchases that we want huge gas hogging SUV’s they’re going to keep producing them as they have been because our purchases say we want them. The one clear benefit of such an organization is that it gives clarity to a defined target and orchestrates a team effort for a more strategic impact. I think it’s a great effort I will likely look into it myself.
stephley stephley 9 years
I'm not sure I trust this, but I'd give it a try. Dr. Bronner's soap is suing a number of other companies right now, claiming that they really aren't as organic as they say. Since the government has loosened the legal definition of organic, whose standard is the mob going to hold a company to - and how fast will companies co-opt the mob leaders? Many of the organic labels at Whole Foods now are products from megacorps like ConAgra that bought out the smaller, earth friendly companies.
mini_pixie mini_pixie 9 years
i agree. i think that a lot of times consumers get confused and aren't sure how to figure out which products are best, and if this group gets widespread appeal (a la the good housekeeping seal of approval) where lots of consumers follow it's recommendations, it could work.
Kimpossible Kimpossible 9 years
I don' think this is the best way, but I don't know what is. I do, however, think this has potential.
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