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Woman Sues American Apparel CEO Dov Charney For $260 Million

Do Accusations Against American Apparel CEO Make You Rethink Shopping There?

American Apparel CEO Dov Charney could lose $260 million if a former teenage employee wins her lawsuit against him for holding her captive and forcing her to have sex with him over the course of eight months. But the company could see its bottom line drop more if the scandal persuades customers away from the brand.

In her civil suit, Irene Morales says the first time Dov assaulted her he "forced her to go down on her knees just inside the front door and perform fellatio upon him," and later made her do it again "nearly suffocating her in the process." She also names the company and its board of directors as defendants, since she says they knew of his behavior.

AA and Dov Charney already have a sleazy reputation. The company's apparel ads ironically feature little clothes, and it regularly objectifies women, once going on a hunt for the best bottom in the world by asking the Internet to vote on photos of women's backsides (no faces necessary).

But the recent accusations of sexual assault and harassment can't be chalked up to a risqué, sexualized aesthetic that's bound to offend some prudes. It offers more evidence that the company is a dangerous place for young women. Would the news make you boycott the brand, even if you love the made-in-LA clothes?

Image Source: WireImage
Join The Conversation
Burkina Burkina 6 years
This is not the first allegation against Dov. Many women have come forward claiming sexual assult. He conducts interviews in the nude and he has already filed for bankruptsy. Hipsters probably claim to be feminists now too, because its trendy.
tigr3bianca tigr3bianca 6 years
The allegations are not surprising to me but I don't shop there anyway. I do believe that boycotting a brand for ideological reasons is an effective method to send a message to the corporations. @Postmodern, that is hilarious and I totally agree.
starbucks2 starbucks2 6 years
I don't shop there either, but I still kinda believe in this little 'innocent until proven guilty' thingy...
Bettye-Wayne Bettye-Wayne 6 years
I was wondering that same thing anon 6... I don't shop there anyway but I have some doubts over this guy's guilt seeing as there's no criminal case against him.
postmodernsleaze postmodernsleaze 6 years
No one really goes to American Apparel anyway unless they're an elitist hipster. And even then, a rape scandal like this (if allegations are true) wouldn't stop them. They'd probably find a way to argue rape in captivity as artistique! Possibly even more artistic than unitards, scrunchies, and ridiculously stupid mustaches.
tlsgirl tlsgirl 6 years
I honestly can't stand AA anyway. Their clothes are truly fug, their ads are awful, and the employees must go through some sort of training to be rendered as obnoxious as they are.
amber512 amber512 6 years
I don't shop there already. But in general I can tend to separate the person and the product. As in, I don't understand breaking or burning CDs to "hurt" an artist if they do something wrong. They already have your money! In the same way, I wouldn't stop wearing AA clothes if I already owned them, but I wouldn't go buy anything new.
Pistil Pistil 6 years
I don't shop there. I don't think this news is going to deter anyone who was already willing to spend $80 on spandex.
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