Well someone was going to cash in on the story of Obama skyrocketing to the White House. Who knew it would be an unknown, unpaid volunteer? Rahaf Harfoush, former comment moderator on my.barackobama.com, apparently did.
She volunteered for the campaign during its final three months, along with two to three dozen other people in the same role. While she was buoyed by her background as a research coordinator for the book Wikinomics: How Mass Collaboration Changes Everything, there was nothing remarkable about her résumé or time there.
Since then she's gone for profit, billing herself a "social media strategist" who "helped develop the most innovative, comprehensive, and high-stakes social media campaign ever conceived." She's given speeches on the campaign's successful media tactics and is now writing a book, Yes We Did! An Inside Look at How Social Media Built the Obama Brand.
So while she's becoming a spokesperson for the campaign's afterlife, bewildered staff members on Obama's new media team scratch their heads. Good thing they are getting paid!