Yes, the maternity retail landscape has improved vastly, but most pregnant women quickly realize the cutest stuff often comes at the greatest cost! That's why we're loving Madeleine Maternity, a new label created by a young mom of two who values style and value. "I have yet to meet a woman who is simply 'ordinary,' but for so long the maternity industry has been focused on that: ordinary maternity clothing," says the label's founder, Madeleine Simon. "Each [Madeleine Maternity] piece is carefully cut, fitted, and finished to be as flattering and comfortable as possible. When you're pregnant, fashion takes a backseat to comfort, and while we're extremely fashion-forward, we make sure our pieces can be worn without the five-inch heel; as your belly grows, your center of gravity shifts."
The three dresses (a flirty wrap dress, a sleek kimono, and a knot-tie-front frock that works for work and date night) and one wrap top in the small but growing line are all under $100, but with bold colors, quality fabrics, and easy-chic fits, all the designs read as much more expensive. Here's hoping the rest of the maternity world takes note!