A Fashionable Line of Bras For Teens, by Teens
It's a day any mother looks forward to but also fears: taking her daughter to buy her first bra. Symbolically, it's exciting — that is, until you step into the store, where it's often impossible to find something that isn't part of the push-up family or overtly sexual. That's how Megan Grassell, founder of Yellowberry, felt when she took her younger sister, Mary Margaret, to buy her first bra.
Source: Kickstarter user Megan Grassell