This New Line of Clothes Might Actually Get Your Kids to Be More Active
Fitness-minded moms, rejoice! Your favorite line of athletic clothes is now offering some seriously chic mommy-and-me styling opportunities for your kids in the form of its brand-new Athleta Girl collection.
The kid-friendly Athleta lineup is aimed at girls from age 6 to 14 and covers a wide range of performance apparel perfect for young runners, soccer and basketball players, dancers, gymnasts, and swimmers. What's better, though, is the collection also offers "athleisure-inspired" transitional pieces that encourage kids to live a more active lifestyle.
"We know many of our moms love sharing their active lifestyle with their daughters . . . Sporty is how girls are dressing today — just like their moms, sisters, aunts, and friends," Nancy Green, president of Athleta, told POPSUGAR. "We wanted to create pieces that are rooted in performance but are versatile enough to be worn at any time in a girl's day. Her style is already all about sport, even if she's not playing a sport."
Like the original Athleta brand, the mission of the next-generation extension is to "ignite a community of active, healthy, confident" girls who "empower each other to realize their limitless potential."
Now that's a message any parent hopes young girls get from the clothes they wear!
For a closer look at the collection of upbeat colors and unique prints, which officially launches today online and in select stores, keep reading.