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Baby Dove's Real Mom Campaign

How These Women Are Redefining What It Means to Be #RealMoms

Even if you don't ask for advice, it seems like everyone thinks they're a parenting expert and tries to tell you how to be a mom. But it's 2017, and Dove wants celebrate the strong women who are confident enough to believe in themselves and know that they are the experts when it comes to their own kids, not everyone else.

Dove's new line, Baby Dove, is hoping to put an end to the "perfect parent" stereotype. Through research on millennial moms, they found that we drastically need to expand our view on what parenting looks like. Their #RealMoms campaign in honor of their new launch not only celebrates the diverse women raising our next generation but sheds light on the pressure and anxiety they're currently facing.

After surveying 1,022 new moms, they found that:

  • 72 percent of moms question if what they are doing is good enough and nine out of 10 mothers feel pressure to be a perfect parent.
  • 84 percent of moms believe that the stereotype of the "perfect mom" is unrealistic and outdated.
  • 44 percent of new moms don't feel that they fit the "perfect mom" role.
  • 26 percent of new moms think that it is achievable to be the "perfect mom."
  • 94 percent of moms say that while they love their babies, they love themselves and many other things as well.
  • 83 percent of moms are happy to be identified as moms, but they don't want that to be the only thing that defines them.
  • 84 percent of new moms trust themselves when making decisions about their children and over half say that they know what is right for their families.
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