It looks like Build-a-Bear may have bit off a tad more stuffing than it could chew. On July 12, the toy retailer hosted (or rather, attempted to host) its first-ever "Pay Your Age Day," and — *spoiler alert* — it caused an absolute frenzy. The lines were up to seven hours long in some locations, and ultimately, Build-a-Bear had no choice but to end the one-day-only deal early due to the "extreme crowds and safety concerns."
Needless to say, social media was completely flooded with evidence of the chaos. Some disgruntled parents shared photos of the endless lines and expressed their grief over the failed promotion, while others, who dodged the bullet and skipped "Pay Your Age Day," simply sat back and tweeted about how it was a disaster waiting to happen. Ahead, check out a sampling of behind-the-scenes footage from jam-packed Build-a-Bears across the US and UK, and you'll likely be left wondering, "Sheesh, who knew people were willing to go such great lengths just for a flippin' discounted stuffed animal?"