What it's known for: Adorable rainwear — think umbrellas, raincoats, and boots — featuring both familiar characters and new designs. Among our favorites are the fireman pieces, the caped Batman raincoat, and the Hello Kitty frog rainboots.
Who wears it: When it rains, it pours, and celeb tots need to cover up. We've spotted Zuma Rossdale, Max Bratman, Marion and Tabitha Broderick, Suri Cruise, and Arthur Bleick all wearing the fun accessories.
Where to buy it: Major department stores, children's specialty stores, and ShopStyle all carry the popular rain gear.