Ikea's Torva Plush Broccoli, also known as Mr. Broccoli, is on a mission! He's partnered with Save the Children and he's set off on a worldwide journey to bring attention to Save the Children’s IKEA-funded education programs in Bangladesh, China, and Vietnam with a Soft Toys Campaign. Ikea will donate one euro (approx. US$1.35) for every soft toy sold in IKEA stores during the holiday season.