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Children Are Being Bombarded With Sugary Cereal Advertisements

Cereals Marketed to Wee Ones Are the Least Healthy Ones

As if we didn't already know this... a new study out reveals that all of the commercials that bombard wee ones during Saturday morning cartoons are marketing the least healthy food options for youngsters. In between Imagination Movers and Dora the Explorer, tiny viewers are likely to see an advertisement for Lucky Charms, Coco Puffs, and loads of other sugar loaded cereals. When mama heads to the grocery store, it's almost a given that her lil guy is going to beg for the leprechaun laden box that just so happens to be right at his eye level and well within his reach. And to avoid a meltdown, she might just give in and buy it for him.

I had my fair share of Fruity Pebbles and Lucky Charms growing up but I am trying to keep my tots on the good stuff as long as I can — her top two choices are Life and Special K with strawberries. It's just a matter of time until she discovers the land of food colored corn puffs and floating marshmallows. After all, they are magically delicious.

Do you let your tot dive into the bright and sugary stuff?

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