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Does the Duracell Ad Alarm Parents Unnecessarily?

Duracell, the battery company, has a long history of playing up the reliability of their products, but their latest campaign has alarmed some parent viewers. In an ad that began running earlier this month, a mother frantically looks for her son who wandered off in the park. Then, she pulls out an electronic tracking device, conveniently filled with Duracell batteries, and finds her tot. The company behind the tracking device, BrickHouse, claims that the gadgets sold out within 48 hours of the commercial's first airing, noting that parents want the security of tracking products.

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phatE phatE 8 years
pallas, WTF?? and IMO, i don't see how this would be an unnecessary way to alarm parents? it's unfortunately something that could possibly happen and if anything it educates parents on a product that apparently works.
Pallas-Athena Pallas-Athena 8 years
Tracking people or animals with such devices is the sign of the devil and the end of the world and is pretty much disgusting in general.
apma apma 8 years
I think it's a great item to have, especially for child who are young or have special needs. However, I worry it will give parents a false sense of security and they not watch their children as closely.
kikidawn kikidawn 8 years
I think it's a wonderful idea. I just hope parents' don't get too much peace of mind from it. Kids still need to be visually supervised at all times. ... Yes, I know it's easy to turn around for a split second and something happen... I just don't want parents to get too comforted by it.
HipMom HipMom 8 years
I would totally get one of these for my 2 year old, especially now that it's summer and we go to parks a lot more. I don't think everyone needs one, it depends from the child I think.
CoralAmber CoralAmber 8 years
I think it's a great idea! Everyone knows kids wander off and it's better than having them on those "kid leashes" all the time.
Ella-Pretty Ella-Pretty 8 years
I don't see this being alarming at all...but a good way of showcasing a great product - I didn't know this existed, and would certainly get this for my twins when they are older.
lickety-split lickety-split 8 years
we had a similar device a few years ago, beeped when the child got out of range (something like 20 feet). we used it on my daughter that had autism. she figured it out though and would just take it off and THEN run off. so these things can be another layer of caution, but that's it.
crystalvillage06 crystalvillage06 8 years
I didn't know this existed but know I will want to go get one. Parents know how quickly kids can move and this would give me a little piece of mind when out in public.
Lovely_1 Lovely_1 8 years
in this day and age...i don't think it's a bad idea. i probably won't be having kids for at least another 5 years but I will consider doing this when i do. the world can be a horrible place unfourtunatly :(
kmckay kmckay 8 years
i had never even imagined something like this existed until i saw this ad... my first thought was, "are these things being used by many parents?!" i can see where many people would go out and get one thinking that it's common- i'm not a parent but i think i would feel like i should get one if i was!
faerymagick15 faerymagick15 8 years
I don't think so at all. In fact, it has prompted me to want to get one of those for my special needs son. I think it would really give peace of mind actually!
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