There's a Really Good Reason These Kids Are Playing With Condoms
An ad campaign that features kids playing with condoms, lingerie and handcuffs, tampons, pads, and, um, dildos would have most moms clicking out of their web browsers in disgust, right? But the very serious message behind Evolve's "Playthings" campaign actually draws attention to a very serious cause that we certainly stand behind.
Evolve's message is to bring together gun owners and non-gun owners alike, presenting a united front to take a stand against gun violence and improve the safety of our children. "Guns are a part of America, from the shot heard round the world to present days. How do we as a country begin a productive conversation that protects gun rights, but gives equal consideration to the moral responsibilities that come with those rights?" is the line of questioning that Evolve was founded upon.
Last year, the company released a hilariously shocking PSA around the same theme, racking up more than seven million views on YouTube. Think that its messaging is effective? It's certainly drawing attention! Check out the rest of the Playthings campaign here.