Leif Bristow says:
"So many people have a problem finding programing. The programming isn’t labeled to give advice. There is a vast difference from going to the religious right, where everything is sanitized. That’s not the point. Lord of the Rings is a great action film for a mature family, but it’s not intended for a 4-year-old. It’s about identifying and giving appropriate awareness and information, so the right audience members are watching it. Most parents aren’t going to watch the program or movie first. With television programming, it’s about finding a way to be responsible in finding who the right targets are."