Children's Healthcare of Atlanta is defending a new ad campaign which aims to wake parents up to the health risks of these extra pounds. But critics say the ads, which pair images of overweight kids with taglines such as "It's hard to be a little girl if you're not," and "My fat may be funny to you but it's killing me," are more harmful than helpful.
The agency intended for the ads to be grim. The hope is to get the attention of Georgia's parents, and begin a conversation about changing habits. The state has the second highest childhood obesity rate in the country.
As a parent, do you think these ads will help?