The common notion of family is being redefined in Honey Maid's new This is Wholesome campaign. The brand's latest commercial highlights Isaac and his parents, who have divorced and remarried but happily coexist together. The video is filmed like a documentary, highlighting how Isaac lives his daily life. More than 40 percent of Americans are part of a blended family, so Honey Maid is aiming to appeal to a wide variety of people. What do you think of the freshly released commercial? Can you relate?
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