The common notion of family is being redefined in Honey Maid's new This is Wholesome [1] campaign. The brand's latest commercial highlights Isaac and his parents, who have divorced and remarried but happily coexist together. The video is filmed like a documentary, highlighting how Isaac lives his daily life. More than 40 percent of Americans are part of a blended family, so Honey Maid is aiming to appeal to a wide variety of people. What do you think of the freshly released commercial? Can you relate?

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