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House of Dereon Ads: Kid Friendly or Are You Kidding?

The Internet is abuzz over this House of Dereon ad.

Owned by triple-threat Beyonce Knowles and her mother, Tina, the fashion house has taken a provocative approach in advertising their tot line to say the least.

But in this case, with lil ladies glammed up in high heels, leopard hats and overly appliquéd denim, it appears that mama didn't know best.

The outfits look more fit for street-walking than the playground.

Do you think these fashions are age appropriate?

terrasky terrasky 9 years
I think they are cute but I don;t like heels they hurt. :P
tazzer tazzer 9 years
it is fine to let your kids dress up, i did when i was little, but the difference in this is she is advertising to sell her product not showing little girls dressing up. what 6 year old is going to wear 3 inch heels all day to kindergarten? that is idiotic! if she is advertising little girl halloween costumes fine, but everyday clothes, she and her mother have a screw loose. actually it is funny in the fact to see beyonce and her mothers mentality, but scary this appeals to pedophiles. my little girl can dress up in my heels all she wants at home, but when she leaves the house she is going to look like a 4 yr old, not a hooker! sorry beyonce, you blew it on this one.
neona neona 9 years
People need to calm down and stop taking every thing so serious. Frankly I have 4 daughters of my own between the ages of 12-1, and would let them wear the clothes, they are tasteful and cover up. She does need to take this advice. Tone the make up down, make them look natural, use very very little make up,take away the red pumps (no pumps at all). They are all princess, don't make them look like washed out DIVA's.
enders-mom enders-mom 9 years
Ohjeeze you need to understand the fundamental difference between dressing up in your mother's clothing for fun, and being sold clothing to wear all the time. If you don't get that, please don't reproduce.
thisisstupid222 thisisstupid222 9 years
Obviously, most of you have no common sense. The kids are playing DRESS UP! Or didn't you do that when you were little? I think they're better then those stupid bratz dolls or whatever. These ads are no different from any other urban childrens line. Look at baby phat, apple bottoms, etc. She's not marketing to all you right-winged suburban haters, she's marketing to the people that actually buy her stuff and understand the culture. The media is just jealous because Beyonce is a young black female making more money then they'll ever make! Get a clue.
highfashion1 highfashion1 9 years
I love the clothing line! Obviously the boa is strictly for the ad, no one sends their child to daycare that way. the clothes are great. You people need to lighten up. Ladies, you all buy overpriced panties at Victorias Secret when you could easily get them at Target simply because of what VS implies. Lets not act like this is the first time we have seen anyone of any age dressed to impress. Our society has forced everyone to live beyond their means, dress uncomfortably and be completely superficial. I bet you bloggers drive your little girls from one dance class to the next to volleyball then piano, squeeze in a botox appointment, then meet with your personal trainer, get your hair highlighted and then with your maxxed out credit cards head back to your over-mortgaged home. Look in the mirror for a moment...I bet you all dress your little girls like the little princesses they are not. There is a reason you are all on a website called lilsugar..celebrity dish, fashion, anti aging, etc....
redslippers redslippers 9 years
Looks like girls dressing up to me. They aren't showing skin. They do have makeup on, but so do little girls who do dance competitions. I wouldn't buy these clothes, but I don't see the big deal.
loveyoulots loveyoulots 9 years
Surely those shoes are not suppossed to be 4 the little girl she's suppossed to be playing dress up right?
loveyoulots loveyoulots 9 years
Carrothead is right they are Bratz come to life. If I was one of their moms I would be mad. If it was a little girl pretending to be in mommy's heels looking up to her Dereon wearing mom it may have worked, but they way it looks is bad. Love B, but they have enough money to have re-shot that.
BossLadyJ BossLadyJ 9 years
It's clearly an ad people please calm down! Do you guys say anything when you go to buy a swim suit for your little girl and they have two piece string bikini's on sale for toddlers?????? If you look at it for what it is worth it's obvious that they're mimicking playing dress up. I mean the little girls shoes are too big, but lemme guess they probably did that on purpose too. But if you want to say something about this line of clothing for children then say something about how Payless has been selling heels for little girls for quite some time now and no one has said anything about it. Don't like the clothes then guess what... don't purchase them. I'm not taking the side of Beyonce, I just think that everyone is over reacting.
Pchez23 Pchez23 9 years
Get over it people!! Have you never had your child dress up in your clothes - heels, makeup, oversized dress - the whole nine. It appears to me that they are exaggerating a look to show the girls dressing up in House of Dereon clothing. Of course, no one is advocating you put high heels on your child. It's advertising!! Duh!! It's the same idea as when you see other ads for designers like Gucci and Fendi showing models wearing outrageous outfits that would never make it past the runway. The clothes are not ugly, just overly metallic. That's their signature look. People are so quick to hate, just say it's not to your tastes. As for the children looking like hookers, what hookers do you know wearing jean suits and hats. PUHLEASE!! Stop hating on B!
quelle quelle 9 years
all i can think of to say is: wtf?
leeluvfashion leeluvfashion 9 years
Completely tasteless; very very tacky.
parkera21 parkera21 9 years
I like the adult version but what was she thinking. Her mother should know better. That's like selling thongs in kid sizes. Get real. Well she is going to have to do some major damage control on this one. Lets see how this turns out.
fashunista fashunista 9 years
i think people are over reacting, all kids play dress up and put on "mommy's" heels.. hell if you dont like it dont buy it.. but there's no need to completely trash beyonce and wish her bad luck.. thats just taking it too far..
sweetnsour sweetnsour 9 years
myystque myystque 9 years
Those children look like real-life Bratz dolls. If I had kids, I would never dress them in these clothes.
ohjeeze ohjeeze 9 years
Is this what "To Catch a Predator" has done to our society. Turned people into paranoid head cases who think even playing dress up is sexual and "pedophile bait". Look at what the media has done to you people. I used to play dress up with my mom's clothes and makeup when I was five and I tried to do model poses from the magazines in the mirror. If you are looking at this ad and seeing sexualized little girls there is a problem, with you. The only thing I find offensive in this ad are the horrible clothes.
fashionista119 fashionista119 9 years
So Tacky. It comes as no suprise though, since the adult Dereon clothes are just as hideous.
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