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How a New Mom Uses Amazon Echo

This New Mom Reveals Her Secret Parenting Weapon — and It Might Surprise You

We’ve teamed up with Amazon Echo to reveal how real moms use technology to make their busy lives easier.

Becoming a parent for the first time is never easy, but there’s one thing that poses a huge problem for almost everyone: you just don’t have enough hands to do everything you need to do. All of a sudden, you’re trying to warm a bottle, start the washing machine, and answer the phone, all without putting your baby down.

New mom Brittoni Sinclair has an innovative solution to this problem: she uses her Amazon Echo for almost everything. “My boyfriend thought it would be a perfect accessory for our new home before our new bundle of joy came into the world, and boy, was he right!” she says. We caught up with this multitasking mom to find out why she says the voice-activated device is her biggest mom hack.

Brittoni had already tried out some of the Amazon Echo’s skills before she gave birth, but after delivery, the Echo became even more useful. Now that she always has her hands full with little Jordan, Brittoni relies much more on Alexa for the essentials: “controlling the [compatible smart home devices] in my house, making phone calls, and reordering products I'm low on.”

Like many first-time moms, Brittoni anxiously watched over her baby round-the-clock at first. “After delivery, being able to turn on and off lights and controlling electronics by voice command without having to leave my baby’s side was a lifesaver,” she says.

Brittoni also put the Amazon Echo to use during one of the most difficult phases: sleep training. "While sleep training Jordan, being able to dim the lights and control nursery music without having to go in his room is amazing," she says.

Taking care of Jordan isn’t Brittoni’s only job — she also runs her own ecommerce store from home. “The hardest thing as a parent is multitasking,” Brittoni says. “I really underestimated how hard it would be to take care of a baby, attempt to keep a clean, fully stocked home, cook, and run an ecommerce store. I can even set timers so I don't burn the house down — mom brain is real!” Instead of a personal assistant, Brittoni has Alexa — the 21st century version of mother’s little helper.

Credits: Photography: Hannah Heinrich; Art Direction and Prop Styling: Emily Baker; Hair and Makeup: Lavonne Anthony; Wardrobe Styling: Johanna Cranitch; Production: Sasha Bar-Tur, Bryan Carroll, and Cassie Doyle

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