Though expectant mamas don’t appear to have cut their clothing allowances in light of the economy, mums-to-be looking to stock up on less-expensive maternity wear will have a new shopping destination later this year.
Destination Maternity, the company behind A Pea in the Pod and Motherhood Maternity, plans to open Two Hearts Maternity in more than 500 Sears and 100 Kmart locations beginning in October. According to the company, the stores will feature fashionable “career and casual sportswear as well as dresses, lingerie, swimwear, and nursing sleepwear” with most items being offered for under $30. The line will also include plus sizes and outerwear.
In addition to bargain maternity lines like Two Hearts Maternity, Old Navy, and Liz Lange for Target, expectant moms can watch their wallets by:
- Borrowing clothes from friends
- Visiting brick and mortar or online consignment shops
- Using lil's seven tricks to stretch your regular wardrobe.