New moms find themselves ditching their designer clutches and purses for more practical diaper bags, but toting around Pampers and bottles doesn't mean you have to lose your style. The Jimeale Diaper Bag ($90) is a great bag for moms who are not ready to give up their cool (or their sanity).

To see why I love this bag, and what celebrities have been spotted toting it around, just


The bag's chocolate exterior hides inevitable wear and tear and doesn't scream diaper bag, while a touch of color on the inside and outside makes it fun without being overwhelming. Complete with two side pockets for bottles (baby's or yours), an insulated removable bottle insulator and changing pad, and tons of pockets, I'm wishing I had it when my little ones were still in diapers. Even with all the cute and useful details, my favorite thing about this bag has to be how lightweight and comfortable it is to wear over your shoulder or as a messenger bag. At $90 it's also a lightweight in the price category since many diaper bags can run well over $100 to $200 these days. We even spotted Sasha Baron Cohen and Isla Fisher toting the fantastic bag (shown in Emily) when Olive was a newborn. Buy it online at