Matthew started his Just Keep Livin — his motto, website, production company, and foundation — as a way to deal with the death of his father. He said:
"Um, but I was doing the same thing most people do, 'cause you try to deal with someone's death the best you can after they move on, and so I was going through, how do I keep a relationship with my father since he's physically moved on? And that's where just keep livin' came from. Even though he's gone, spiritually, someone can still be with ya, you can still remember who they are, have conversations with 'em, be inspired by 'em as you go through your own life, even though they're not physically here anymore."