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Ohio Breast Milk Ads

Moms Chime In on Ohio's "Breast Milk Satisfies" Billboards

It turns out that breast milk is to babies what a Snicker's candy bar is to adults...it "satisfies." In an effort to increase nursing in a state where breastfeeding rates are low, the Ohio Department of Health launched a Help Me Grow campaign that included some billboards playing off the ever-popular "Got Milk" campaign. Two adorable babies are featured on the billboards — one chubby cheeked child and another tot (perhaps caught mid-meal) with breast milk dripping down his or her mouth.

Once the ads went up, people across the nation responded with strong opinions for or against the artwork. The hoopla has been covered by television, radio, and online outlets, but what do mothers think? Women see this type of thing on a daily basis in their own homes living with their children and think nothing of it. Is it such a big deal that the picture shows liquid gold spilling from the kid's lips? Chime in!

Join The Conversation
Girl-Jen Girl-Jen 7 years
I think part of the reason that people are so up in arms is because they are ignorant. Good thing ignorance is a condition that can be fixed by respectfully passing on information. As mothers, the benefits of breastfeeding are obvious to us. To others (people without children, teenagers, women who exclusively formula fed, etc.), breastfeeding is a foreign and sometimes uncomfortable concept. I hope that putting these ads up, nursing in public, and starting conversations about breastfeeding will replace that ignorance with knowledge and acceptance.
skigurl skigurl 7 years
the little guy has such chubby, red breastfed cheeks...i'll bet his is satisfied why is there so much hoopla anyway? crazy
Girl-Jen Girl-Jen 7 years
I love it! I wish we had these, along with the surrounding hoopla and chances to start conversations about breastfeeding, in Colorado.
jenni5 jenni5 7 years
I don't see anything really different from the Got Milk ads.
runningesq runningesq 7 years
Really? People are getting upset about these billboards? Perhaps they should get a hobby.
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