It's not all about sneaking food for Jessica Seinfeld! The mom of three – Sascha, 9, Julian, 7, and Shephard, 5, – devotes much of her time to Baby Buggy, the charity she founded nine years ago to provide children's clothing and gear to low-income families.
Following the organization's layette collaboration with Target, Baby Buggy has partnered with Petit Tresor for a second collection. Through the holiday season, 10 percent of the sale of onesies ($17 for three), stretchies ($10), blankets ($17), and hats ($3) will go directly to the organization. I talked to Jessica about the collection.
LilSugar: How did you come to work with Petit Tresor for the new Target collection?
Jessica Seinfeld: It’s a beautiful, luxurious, high-end store, and we thought they’d be such a great partner in this collaboration. It’s so nice when you see something at the high-end and to bring it down to a much more affordable place. Target is masterful at creating affordable lines and we thought Petit Tresor – with its very high-end cache – would translate well. I must admit it’s gorgeous. The fabric is unbelievable — it washes very well, it wears very well — and when my children were very young, I would have loved to have had this kind of option.
LilSugar: What do you do to instill a sense of charity in your children?
Jessica Seinfeld: I grew up with a mother who is a social worker. And she still works with victims of crime and walks them through the court process and through a very hard time in their lives and so those were the values I grew up with — always volunteering. My parents didn’t have a lot of money, but somehow my mother always made it a priority that we were helping others and that’s the only way I know how to live. I wouldn’t know how to raise my children any other way.