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Pictures of Petit Tresor for Target and Baby Buggy Line

Jessica Seinfeld on Baby Buggy's Petit Tresor For Target Line

It's not all about sneaking food for Jessica Seinfeld! The mom of three – Sascha, 9, Julian, 7, and Shephard, 5, – devotes much of her time to Baby Buggy, the charity she founded nine years ago to provide children's clothing and gear to low-income families.

Following the organization's layette collaboration with Target, Baby Buggy has partnered with Petit Tresor for a second collection. Through the holiday season, 10 percent of the sale of onesies ($17 for three), stretchies ($10), blankets ($17), and hats ($3) will go directly to the organization. I talked to Jessica about the collection.

LilSugar: How did you come to work with Petit Tresor for the new Target collection?
Jessica Seinfeld: It’s a beautiful, luxurious, high-end store, and we thought they’d be such a great partner in this collaboration. It’s so nice when you see something at the high-end and to bring it down to a much more affordable place. Target is masterful at creating affordable lines and we thought Petit Tresor – with its very high-end cache – would translate well. I must admit it’s gorgeous. The fabric is unbelievable — it washes very well, it wears very well — and when my children were very young, I would have loved to have had this kind of option.

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LilSugar: What do you do to instill a sense of charity in your children?
Jessica Seinfeld: I grew up with a mother who is a social worker. And she still works with victims of crime and walks them through the court process and through a very hard time in their lives and so those were the values I grew up with — always volunteering. My parents didn’t have a lot of money, but somehow my mother always made it a priority that we were helping others and that’s the only way I know how to live. I wouldn’t know how to raise my children any other way.


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