If babies begin forming memories at the 30th week of gestation, should we start educating them that early? BabyPlus ($149), a prenatal curriculum made up of 16 sounds that resemble a mother's heartbeat, is said to encourage cognitive development throughout a pregnancy. According to the manufacturer, the educational tool can be started as early as 18 weeks of pregnancy, when it is placed outside the womb. As the fetus grows, a series of sonic patterns that babies can recognize, evolve to strengthen the lil one's learning ability and provide them with an "intellectual, developmental, creative, and emotional advantage from the time they are born." Would you invest in this product to give your tot an advantage?