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Preteens Spending Lots at Beauty Salons

Tween Trend Is All About the Tresses

Peroxided heads have long been considered pageant girl pretty, but now more and more mainstream tweens are heading to salons to take advantage of their services. And, it's their parents who foot the bill.

To find out more about the trend,


Gone are the days of the simple cut and blow dry — young ladies between the ages of eight and 12, some as young as six — are chemically treating their hair to get the natural and bold effects of highlights and lowlights. And, the intensity of the finished looks vary from subtle streaks to funky chunks.

A recent New York Times article about the trend said:

Hair treatments like shiny glosses or full-color dye plus highlights, once reserved for women with salaries and mortgages, have increasingly become the norm for pre-pubescent girls as more busy parents with discretionary income are willing to pay salon prices for what used to be done at home.

Would you pay for your tween to dye her 'do?


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