Skip Nav
Career
How This Mom's YOLO Moment Disrupted the $13 Billion Lingerie Industry
Relationships
"If You Don't Have Sex Whenever He Wants, He'll Leave You"
Opinion
Sorry, but 13 Is Way Too Young to Be a Babysitter

Product Placement in Television Shows

Mom's Purchasing Power: Companies Vie For Her Attention

Moms hold the power when it comes to family purchases. Women are responsible for buying about 80 percent of all household goods and companies vie for their attention because of this power. But, does seeing her favorite television characters using those items cause a lady to loosen the purse strings? The subtle product placement that once seemed to be reserved for cable channels has become incredibly obvious on major television networks.

An entire Modern Family show centered around Phil getting an iPad. On a recent episode of Brothers and Sisters, Trader Joe's cereal and lasagna noodles were front and center in two scenes. And on this week's The Good Wife, the Buick logo was zoomed in on. Corporate giants P&G and Walmart have partnered to make family friendly movies that air on NBC, which enables them to incorporate their goods in the films. The first Friday night flick aired in April and got good ratings. Do you notice product placement and are you influenced by it?

Funny Parenting Advice From Modern Family
Why Are Sam's Club Stores Closing?
Is Modern Family Renewed?
The Novogratz Kids' Collection at Walmart
Best Cheap Bottle of Wine at Walmart
Novogratz Vintage Tufted Sofa Sleeper Review
Stages of Arguing With Your Latina Mom
Hot Ty Burrell Pictures
Best Frozen Foods 2018
Rico Rodriguez and His Sister at the 2017 SAG Awards
From Our Partners
Latest Moms
All the Latest From Ryan Reynolds