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Soft Cotton Kids Clothes

Ever/After's Soft Staples For Cool Kids

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Sometimes, it's the simplest things that make the biggest impact. A one-stop shop offering supersoft cotton staples for the entire family, ever/after is free of ruffles, frills, buttons, and embellishments, and that's what makes it shine.

Founded three years ago by husband-and-wife duo Gary and Christy Winston, ever/after was born shortly after the arrival of the Winstons' daughter, Ever. Burnt out by the fast pace of their careers in fashion, Gary and Christy said farewell to corporate America and began their quest to design the perfect tee. The entire line — which caters to men, women, boys, and girls — is constructed from the softest pima cotton fabric, and a generous percentage of sales are given back to those in need through the brand's "Change the Story" program.

Click through to see highlights from the kids line that are sure to become wardrobe workhorses in your tots' closets.

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