As if moms didn't already love Target, this chain is giving women another reason to be obsessed with their stores. To the delight of many shoppers, some Targets have rolled out a "nursing nook" or "feeding station" for moms to be able to nourish their little ones in comfort.
These thoughtful areas aren't set up in a private room or dark corner meant to hide moms. Instead, they are normalizing the concept of moms feeding their babies by keeping the area in public. Along with cozy chairs and pillows, the designated space has Boppy pillows, breastfeeding covers, and free breast pads.
Kristy Welker, a representative for Target, told Scary Mommy that the company is testing these nursing areas in a few stores but it does not currently have plans to expand the concept to all locations.
"In late 2016, we began testing designated nursing rooms at two stores in Minnesota. We will continue to evaluate guest feedback on this test to determine broader rollout to additional stores and we always appreciate hearing from our guests about how we can better meet their needs," Welker said. "Fitting rooms are available for women who wish to breastfeed their babies privately, even if others are waiting to use the fitting rooms. Guests who choose to breastfeed in public areas of the store are welcome to do so without being made to feel uncomfortable. Additionally, store leaders are empowered to make decisions that help meet the needs of the guests they serve."