"They kind of play into the advertising world that kids only eat pizza, burgers, chicken nuggets, and french fries. Kids really do like vegetables. If you go to most European cities, kids eat a lot of things, because they’re exposed to it. We kind of fall into this rut, where kids eat the big five, or they won’t eat. Most parents will agree that children have a strong way of manipulating the situation, to try to see if they can outlast you. If you let them win, they’ll always win. So you have to decide who’s in charge here."