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Wal-Mart Makeup Line For Kids GeoGirl

Wal-Mart to Launch Natural Tween Makeup Line

Soon there will be no reason for lil ones to beg, borrow, or steal from their mama's makeup bags! Sixty-four percent of LilSugar readers see no harm in letting their lil beauties get a professional manicure, but are they ready for them to build their own cosmetics collection?

The gap between play makeup and adult cosmetic lines is about to be filled with a tween-specific collection at Wal-Mart. GeoGirl, a paraben, phthalate, sulfates, and petrolatum-free line of natural lip glosses, blushes, eye shadows, and mascaras is set to hit stores later this month. Packaged in recyclable containers and bearing text message-friendly names like FYEO (For Your Eyes Only — a mascara), the sheer products aren't as color-heavy as their adult counterparts and will sell for less than $6 a piece. Each item will come with application instructions, as well as information about helping the environment. The store will donate a portion of all sale proceeds to GG-Gives, foundation that supports girl-empowering causes. Will tween-friendly makeup make its way into your home?

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