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This Is Not Your Mother's Back-to School Shopping

POPSUGAR / paid for by /

School is right around the corner, and what does that mean? Back-to-school shopping with the kids (oy). Luckily, this year, Ralph Lauren is going to make it a little bit more interesting . . . Polo Ralph Lauren is launching its Fall 2010 Childrenswear collection with the launch of "The RL Gang," which is a super cool interactive virtual storybook narrated by the dreamy Harry Connick Jr. (sigh). Think of it as a modern-day fashion show that will be an exciting new way for kids and parents to shop the latest back-to-school Fall fashions online.

Your toddlers to pretween back-to-schoolers will watch the story unfold as eight characters in The RL Gang embark on their adventurous first day back to school whilst showcasing 24 new looks from the Ralph Lauren Childrenswear Fall collection. And what's a modern-day fashion show without a cause? For the first month, 15 percent of all proceeds from the sale of the Childrenswear Fall collection on will benefit the Ellis Marsalis Center for Music (EMCM) located in The Musician's Village. Conceived in part by Harry Connick Jr. (charm and charity? Too good to be true). Grab your little fashionistas and click here to peruse the Ralph Lauren Childrenswear Fall collection!

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